How We Put You in Control

We begin by analysing and auditing your current online reputation. Our experts conduct in-depth research using proprietary and best practice techniques to assess the existing search results and identify the best tailored plan for strategy and action.

The goal is to find out how you and/or your customers view and talk about your brand online via sentiment analysis. Doing so will give you an idea of what’s going well and what challenges you may need to overcome to make important changes to restore trust.

• Paid Media - is any form of online content that requires payment to feature your brand. This includes Google ads, social media ads, PPC ads, sponsored posts, and promotions by influencers.

• Earned Media - is coverage your brand receives from third-party platforms (without payment). Audiences tend to see this as authentic and trustworthy.

• Shared Media - Shared media is any content about your brand posted on social media platforms. Whether that content is from your brand’s account or someone else’s.

• Owned Media - is any media you control, like your website or email newsletter.

The ultimate goal is to remove the content for good and depending on your specific circumstances driving what is realistically achievable, we back our proprietary techniques and software to be able to achieve a very significant percentage of reduction to total elimination.

We create custom, high-quality content designed to rank in search results. This content can be about your personal or business achievements, expertise, and related topics painting you in a positive light.

It’s important to develop policy guidelines, communication guidelines, and a defined tone of voice to stay consistent in your messaging to the desired audience.

You’ll have full control over the content we create. You’ll be able to review and approve everything before it’s published, all through our intuitive client dashboard.

We publish your approved content on relevant sites, ensuring maximum impact and visibility. The content is scheduled according to a plan suiting your needs.

Prioritizing which ORM tactics to implement and which mentions to respond to first will help you manage your online reputation more successfully.

You can use a SWOT impact matrix to decide how to prioritize your tasks:

Quick wins are easy to accomplish and have a high business impact;

Big bets take more effort to accomplish but have a high business impact;

Fill-ins are simple but have a low business impact;

Thankless tasks take a lot of effort but have a low business impact.

We optimize the metadata and link profiles of the sites where your content appears, making sure positive content ranks higher than negative content.

We address negative reviews professionally, correct false information, and promote positive content to rebuild trust.

As your new content begins to appear in Google and other search engines, their algorithms will start recognising the content as more relevant, pushing down the negative content.

We regularly update content, engage with your audience, respond to feedback, and monitor your brand’s online mentions.

You need to know what people say about you and/or your brand—quickly. The longer it takes for you to respond, the more negativity can spread, multiply and the more problems can escalate.

Once your reputation is back on track, we continue monitoring and creating low-level content to maintain your positive momentum and shield you from future threats.

Negative information can be easily created, accessed and sold online by people-search sites. We can stop them from exploiting your sensitive details.

We protect your privacy by preventing the sale of sensitive information, such as your address, phone number, and children’s names.

We monitor the sources of the negative content to ensure your data is not re-added.  We keep you informed with regular reports detailing any new negative content threats or vulnerabilities.